Thursday, February 21, 2013

YouTube Channels? Not so much

The following article on YouTube Channels is perfect justification for a 3rd party web video management solution like that release's one  of your full time employees from the labor investment that it takes to maintain your important video presence on the Web, for a fraction of the cost of that employee.
Unless you’ve been living with that Russian family cut off from human contact since before World War II, you may have noticed that pretty much every video worth a watch on YouTube has an ad in front of it.
This, of course, is not an accident. This is a carefully built and highly profitable scheme created by the good people of Google, and one that's been netting top YouTubers annual salaries of well over a hundred grand per year.
That’s right, that dopey guy with the Justin Beiber haircut is making around four hundred thousand a year for essentially talking into his webcam about nothing. Do yourself a favor and try not to think about what kind of money the Annoying Orange is pulling in—it’s hard enough getting to work on a Monday as it is, and knowing that the world's most abrasive citrus is pulling in more than you are isn’t going to help.
The latest twist from the brain trust at YouTube, the idea of the paid channel, has taken a page from the book of, If it Ain’t Broke, Let’s Try to Break it. When Ad Age broke the story, a collective “WTF?” rang out across cyberspace.
Remember TV? You know, it’s that thing you watched The Sopranos and Homeland on. AndGame of Thrones and Dexter and Girls and Boardwalk Empire... see the pattern here? Well, the gang at YouTube saw the pattern, too.
They saw premium cable charging a hefty monthly fee, and they thought about all those millions upon millions of views their popular channels get, and it was only natural to do the math. Apparently a few billion views at a few dollars a piece is just too much money to pass up. I’m sure they then all did a good round of back patting and buying each other overpriced cocktails at whatever painfully trendy mixology speakeasy bar the YouTube guys go to after work. After all, what could possibly go wrong?

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